We believe (and other growth capitalists agree) that sustainable businesses are built around simple yet unique and defensible business strategies. Sustainable businesses are also able to communicate that strategy with others in order to connect with customers, vendors, collaborators, shareholders, employees and investors.

All too often, businesses believe this needs to be a thick document, filled with rhetoric, charts, numbers and GANT flow charts. If your business is not powerful enough to be explained on a three-page document, it will be difficult to interest an investor, a partner or a key relationship.

TCM advocates the preparation of a three-page business description. In the one page description, you’ll answer the following:

Why we exist:
Why we’re different:
Who we work with:
How it happens:
Our role and value:
Why you can assume that we are credible:

Download TCM’s three page description as a sample. Also create a blank one that they can download and e-mail to TCM for review.